I love the shade of this Magenta, it's gorgeous and vibrant with the proper care for neon colored hair! I always get a gorgeous hot pink without adding a noticeable amount of damage to my bleached hair (directions only say to use 10v). I pair this dye with the Ion magenta color mask and my hair stays as vibrant as the day I dyed it.

I really don't like the Ion brand. This magenta came out pretty spotty and it leaked every time I washed my hair. There are way better brands now.

It’s not a bad color it just doesn’t last long washed out within about 3 washes. Slightly vibrant