Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
Leave a Review
leanne s.
Greenville, SC
9 reviews
For some reason, when i use this color treatment for blonde, it does not change the color of my hair. I have been dying my hair for years and sally beauty's color in general does not take well to my hair, at least blonde(it could just be my hair or the operator lol). When i was a brunette on the other hand, it changed my hair instantly! although this product is weird on my hair, i have seen  really good result on other people! I think its mainly all about what your hair is like. With that being said, I would recommend this product but with caution if your going for blonde!
Emma A.
405 reviews
Beauty Junkie Expert Level 4
For the love of god, NO! This is the typical "I want pink hair so I'll go to Sally's and pick out the first thing I see." The product itself is ok when it comes to color, but if you ever want to change or remove it, you're in for a difficult situation. As a hairdresser, each time I've tried to remove this particular brand from a client's hair, it has always, ALWAYS pulled a green tint that is almost impossible to remove. So anyways, yeah the product works and doesn't completely ruin your hair, but it's horrible in the long run. The Wella line runs about the same price and is so much better.
Sarah M.
Surprise, AZ
19 reviews
I used this product to try to get the red that I've been dreaming of. I'm giving 4 stars because the red was extremely vibrant and the product itself smells great. As with most reds, it does fade pretty quick even with upkeep.

The only reason I'm not giving 5 stars is that the red is pretty basic and I guess just not what I was looking for. It is, however, super bright and shiny! The photo that I'm uploading is from a few weeks after coloring.
Sarah L.
18 reviews
i have used this product for a good 7 or more years. It stays in my hair for a very long and its great for the price. Doesnt dry my hair out like the products you get at walmart. Well worth the money. i love it so does everyone i know i have recommemded it to loves it. Great product.
Courtney S.
opelousas, LA
57 reviews
This is the only name brand of hair color I will use at home. My colors last so much longer than at the salon and it's inexpensive and can be done in the comfort of your home. I end up with hair dye all over my face when I dye my hair but this product comes off easily with some windex and a paper towel!
Carli G.
Bel Air, MD
30 reviews
Beauty Junkie Expert Level 1
For an amateur at hair I would highly recommended this. It's sold at beauty supply stores that you do not need a cosmetology license for. The color was accurate & pigmented. I used it on my hair for a while before I started working at a salon. I used a lavender over bleached hair to achieve this light purple.
Jen G.
Shakopee, Mn
4 reviews
Every time I dye my hair, I trust ion hair color. The color stays in my hair for a good amount of time; about a month and a half or more. Now, they're making they're tubes a little bigger for my hair dye. So instead of me having to by two hair dyes, I am able to just get their new bottle that covers my whole head for a change!
Courtney K.
Marietta, GA
253 reviews
Beauty Junkie Expert Level 4
've been coloring my hair for almost 10 years with different products. I tried drugstore brands (Revlon Colorsilk, Garnier, Nice n Easy, etc), professional brands (Matrix, Redken, Kenra), and various brands from Sally (Wella, L'Oreal Excellence, AgeBeautiful, Clairol). I have to say that Ion is hands down my favorite. No matter what brand I try, I seem to find myself going back to ion
Nicole W.
250 reviews
Beauty Junkie Expert Level 4
I really love the color choices in Ion's color brilliance hair colors! It was very easy using these and they did not fade as quickly as some of the other brands I've used. It was very hard on my hair though but I loved the vibrant outcome from these!
Nikki B.
Sacramento, CA
1 review
Love this product. I mixed just about 1 tablespoon with 2.5 cups of keratin hair conditioner and it gave me a darker pink than I was going for but I did this intentionally as I know bright colors fade quickly. In 2 washes over the span of a week it was at the perfect pastel pink that i wanted. I got this color to last almost a week by not washing and using dry shampoo. The only thing I wished was that this color lasted longer when diluted in the conditioner. Other than that it's a great product. Extremely vibrant if used at full potency! Make sure you always use gloves even when diluting otherwise you will have some pink palms (unless you want that Unicorn hoof look *wink*) I refresh my look in the shower by diluting just a half inch of color from the tube mixed with a handful of conditioner on wet hair for only about 2 minutes. Wet hair soaks up color much faster than dry hair!
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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