Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
Leave a Review
Raeann H.
Concord, CA
14 reviews
I have bright red hair and I use this product to achieve the color I love. Although I mix colors this product sure helps me achieve the color I love and is affordable. Attached a photo of my hair.
Amie S.
Coeur D Alene, ID
15 reviews
Love this hair color. My hair is easily damaged and with this brand it feels soft and silky even weeks after the application. Color didn't fade much and over all is a great product for the price.
Leslie F.
Seguin, TX
9 reviews
I've used this color a few times..It's easy and as far as the cost it's excellent compared to going to a salon! I will use again just need to find a way to get the color to last longer
stacey r.
Philadelphia, PA
31 reviews
Love this !! I use this product every time I due my hair. Intense red color is gorgeous. I received so many compliments on the color as well as how long the color lasted. Great price !
Lisa G.
Northport, AL
91 reviews
Ion color is the only one that doesn't make my scalp feel like it's on fire. I love the texture of the creme, it's not drippy going on or to thick. I also love the sales at Sallys!
Meghan P.
Raleigh, NC
24 reviews
My friend used this product to highlight my hair and it worked great. It wasn't as blonde as I hoped for but next time I'll go a shade lighter because of how dark my hair is.
Marisa G.
3 reviews
I've used this product several times and every time I've applied it it has came out exactly the way I Was told it recommend it for anyone who loves hair color
Sherrell B.
Massillon, OH
14 reviews
solangel m.
Hazleton, PA
22 reviews
Beauty Junkie Expert Level 3
I was really hype about this product because it's number 1 but I was Highly disappointed. If you have natural brown hair and want to dye it blonde it wont work it leaves it more like a honey brown . It's a nice color but still not blonde. You just need bleach and ion and maybe it will work
Peggy B.
Spirit Lake, ID
124 reviews
Beauty Junkie Expert Level 1
I colored my 17 yr old daughters hair with this and it didn't fry it! The .99 cent pack of conditioner was amazing. her hair looks and feels great!!!! No fried ends!
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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