Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
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Mackenzie S.
Higdon , AL
63 reviews
Beauty Junkie Expert Level 4
This is the ABSOULTE BEST hair color in my opinion! I won't use a different brand ever ask long as I have a choice ! I love luv love it! It's also so easy to use !
Shantel J.
Clinton Township
46 reviews
Beauty Junkie Expert Level 1
I live purchasing these colors from Sally's beauty supply they are always on sale and are so easy to use and apply. All you need is some peroxide and bam you got a beautiful color
Samantha B.
Colorado Spgs, CO
91 reviews
As a mom of three sometimes i feel frumpy and usually i do something wild with my hair. Ive used ion color to dye my hair pink multiple times, and i love this stuff. its easy to use, works great and lasts!
Lulu M.
Stockton, CA
109 reviews
Beauty Junkie Expert Level 2
Ion is the worst dye I've ever used on my hair terrible color pay out. Vary damaging and the colors wash out so fast. Terrible fashion colors. The only pro is its cheap prices.
Marian R.
Bourbonnais, IL
9 reviews
I love this color with 30 volume cream developer. I use the medium intense red blonde and great results. I have natural black hair that is curly. I love that I can get a red that compliments my skin tone without being purple or burgundy.
Elida A.
Irving, TX
8 reviews
This is a great buy i buy it in black b c i love having that dark hair look but my favorite part of this is that ill have the black for a couple weeks and it'll fade to a wonderful chocolate color its as if i got my hair colored again!
Lucy F.
Nisswa, MN
55 reviews
Beauty Junkie Expert Level 1
When I was in beauty school this is one of the color lines they used... because it's cheap. It left clients hair feeling dry every time. Wouldn't use even as a last resort.
Luciana W.
202 reviews
I used the Ion Brights and it ws nice. i mixed it with a little conditioner to make it easier to apply. I expected it to fade dramatically, but it has A LOT of staying power.
Satrina L.
14 reviews
I am in love with this hair color. Whenever I go to Sally's, it's my go to hair color. I've tried many different brands but I always go back to this one. I usually do black, which I always have fade, but not this one! Highly recommend
1 review
I used this when I had to go back to school after dying my hair bright blue. I had to dye it a natural color and this product did a really great job at covering it all up. I was satisfied with the result. Would definitely buy again.!
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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