Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
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Marta G.
200 reviews
Beauty Junkie Expert Level 4
I use this to dye my hair all the time and I haven't been disappointed yet! The color stays and and the product is definitely affordable so if you want to dye your hair I do recommend
Rhia R.
Fontana, CA
28 reviews
Their fun colors are vibrant and look fantastic. The normal colors last long and the dark colors cover very well. The red and blue intensifiers bring out the base colors and make the other colors look incredible.
Maria C.
New Britain, CT
129 reviews
Beauty Junkie Expert Level 2
This is the only hair color I can use. I am allergic to all the others once and I have a sensitive scalp. I just colored my hair a couple of days ago and my scalp does not feel tight, and the pigmentation is a 10.
Beth H.
Conway, SC
25 reviews
I use Medium Intense Red Blonde, Jet Black, and Bright Red. I absolutely love this product. I have used this brand for years and will continue to buy this brand for as long as I can.
Carly S.
46 reviews
Beauty Junkie Expert Level 4
I recently used this on my hair and I only had to let it sit for 10 minutes! I was really happy because other brands I've used called for like 25 minutes. Also, it hasn't faded practically at all! Still the color I wanted and it's been about 3 weeks.
Emily C.
orlando, FL
186 reviews
Beauty Junkie Expert Level 4
I love this hair color it really thing it last longer that any other... And they have a huge variety of colors. Also they are like 4.99 with the Sally's card... I really loved them
Selena L.
31 reviews
Their colors tend to fade super fast. However the blue is a nightmare to get out. I definitely would stay clear of the blue and green colors from the line however the purples and pinks did fade super quick.
Adriana C.
117 reviews
I constantly dye and bleach my hair and I recently used this color to go from a brown to a lighter color and I loved it. The color was rich and smooth but the smell was too strong.
Melissa F.
Maple Grove, MN
17 reviews
I love this product because I'm too cheap to actually go to the salon and get my hair colored. My main goal is to cover the gray, and it does a nice job with that. It has a pleasant, not over-bearing sent.
Carissa S.
25 reviews
These colors are amazing, I got two boxes of silver and they came out amazing. They were bright and right just like they were suppose to be. I would def. tell anybody about these.
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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