Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 502 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,326)
Q&A (147)
Media (176)
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Dakota S.
Broken Arrow, OK
3 reviews
Beauty Junkie Expert Level 2
This is my all time favorite color to use, I usually go from red to brown and this always looks wonderful. Plus my hair always feels softer and healthier right after being processed with this.
Elisa A.
Salt Lake City, UT
61 reviews
I have been using this product on mine and my family's hair for years and years. I also color hair at home sometimes and I always recommend my friends get this color. I use their whole line!
Frances J.
24 reviews
Amazing product!! When I was young my mom always bought box color from wal-mart. However I learned in cosmetology school that box color is an extreme no-no! Thats when I discovered Ion color. Its amazing!! It is long lasting, smells great, and leaves hair feeling great! I will never use any other brand!
Kenadie K.
Twin Falls, ID
42 reviews
Beauty Junkie Expert Level 2
This is great hair dye. It has great color and great coverage. It fades great as well. You do have to bye an applicator and developer but you can reuse those products. I can apply it by myself and it isn't too difficult.
Kylie Z.
Annville, PA
30 reviews
This is my go to hair color brand it actually works compared to the other box colors you can buy the color is always like I want it to be without using bleach and I still buy this just for natural shades as well as some crazy colors
Roxanne R.
Los fresnos, TX
488 reviews
Beauty Junkie Expert Level 5
This is one of two brands I usually use. Inexpensive, but good quality. The colors are true and very permanent. Fading isn't a problem with this brand. (Unless you go red; red always fades).
Giovanna S.
Columbia, SC
423 reviews
Beauty Junkie Expert Level 4
Me quedo sin palabras para explicar la calidad de este tinte de cabello, los colores son totalmente vivos, una amiga lo utiliza y ahora es su predilecta, el color dura mucho tras varias lavadas, no es dañino con el cabello.
crystal n.
Laguna Niguel , CA
108 reviews
For non professionals, I believe this is as good as it gets. The red and brunette tones are beautiful. It is easy to use the the consistency is thicker which helps if you are dying your own hair at home or even if someone that isn't experienced is helping you.
Carla J.
420 reviews
Beauty Junkie Expert Level 3
I've been using this stuff for years and it's great quality. I normally buy medium brown and it turns out so pretty. It does a nice job at covering grays too. Very affordable and can be purchased at Sally's Beauty Supply.
Suzie Q.
13 reviews
Know a lady who was 100% gray. She tried this product and I was amazed first at how well it covered, and 2nd how long it lasted. She said she was going on 6 months before re-coloring. She won't try anything else.
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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