Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

see more...

Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
Leave a Review
Nicole E.
elyria, oh
91 reviews
Beauty Junkie Expert Level 4
I love this hair color it has great coloring and stays on way longer than any other at home hair color I have used. I've also noticed that it does not damage my hair as much as other hair color systems
Aubrey S.
Yucaipa, CA
54 reviews
This was the first brand of hair dye I ever used and it was definitely the best.
I had dyed my hair semi-permanent dark black and it looked great! These dyes provide a shiny look and my hair didn't feel any less healthy after dyeing.
Sierra W.
Magalia, CA
107 reviews
Beauty Junkie Expert Level 3
I tried one of their red shades and it was too bright and it washed out super fast, like 2 or 3 washes fast and turned a terrible carrot-copper color. YUCK! I would never ever purchase these again!
allison o.
Ringgold, GA
8 reviews
Always use this over a box color from Walmart or a drugstore. It's more expensive but lasts longer and grab you a pack of ion conditioner and your hair will feel great!
Cieha T.
15 reviews
Ion color balance always has accurate color results, gentle on hair, smells good for a hair coloring substance and cheap. I definitely recommend for anyone who is coloring there hair outside of natural tones, i.e.. red, blue, grey.
Kimberly a.
9 reviews
I love this hair dye for my hair! It doesn't damage your hair as the ones in the stores and it's easier to apply by yourself , I prefer the creme one to me it's easier then the liquid one and I'm very satisfied with this product
Rachel F.
Bothell, WA
47 reviews
I absolutely love the ion color brights hair dye! They come in big enough single containers to get my whole head -- which is hard to do, it's also sufficient, and smells lovely. I totally recommend!
Rachael B.
65 reviews
I love how affordable this product is. I'd rather dye my hair than have someone else do it for so much more. Ion color brilliance has so many different colors to choose from and has great quality.
Allie S.
Fort Lauderdale, FL
5 reviews
I used this product for a long time and it just to last me a long time (3 weeks) and I stopped using the product because after coloring it was only lasting a week and you will see the gray again.
Madeline M.
Pascoag, RI
67 reviews
I bought this and hated it. After about three showers, I had absolutely no color left. It was at Sally's, for $8.00 a tube. I will not be buying this again anytime soon. I don't recommend This product to anyone.
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Ion Color Brilliance  Permanent Creme Hair Colors

was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.