Ion Color Brilliance Permanent Creme Hair Colors

BY ION #2 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

see more...

Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
Leave a Review
Katie  F.
Toledo, OH
31 reviews
I work at Sally where this brand and color is sold, and I seriously recommend this to everyone! The price is really reasonable and the color selection is amazing. It's not very damaging to the hair, and this color makes the hair super shiny.
Darian S.
125 reviews
Beauty Junkie Expert Level 2
Love how creamy the formula is and how pigmented these colors are. Ion offers such a wide range of colors as well as types of dyes (semi, demi, etc.) There is literally something out there for everyone.
Kendra M.
88 reviews
Beauty Junkie Expert Level 4
Absolutely love all of the ION hair color line !!! I've used several different colors all of them have been true to the color promised and lasted wonderfully. They also have a sensitive scalp developer that's is great. I use it every time !!!
Christina N.
Chicago, IL
21 reviews
Apparently they aren't fully cruelty-free, but they are affordable and get the job done well. A step up from your typical box dye, but just as difficult to lighten out of hair.
Hailey N.
79 reviews
In cosmetology school I had access to all the best stuff, but when I'm looking for a temporary fix to my usual matrix colors, I grab this. Great hair color for the price. :)
jennifer s.
550 reviews
Beauty Junkie Expert Level 4
Sallys beauty has specials on this brand often. I only need to use a half of a tube on my hair so it is mich cheaper than store bought color from a box. the color stays true and I don't have bleed from red colors.
Dana C.
78 reviews
Absolutely love this brand! I used it all the time when I died my hairs different colors. Never killer to much of my hair! Always kept it healthy and the color last a while!
Leslie M.
Gilroy, CA
9 reviews
Beauty Junkie Expert Level 1
Works great , it always gives my hair a beautiful color ..... Might leave it a little dry if you don't apply the treatment before coloring and deep condition the hair after .
Cherie N.
Omaha, NE
341 reviews
Ion color is my go to hair dye. I buy these in bulk and stock up. Colors are very bright and last with out washout faded look. Always good sales on the ion products as well.
Victoria D.
Phoenix , Az
39 reviews
So a few days ago i got ion 10 minute color in 4N (medium brown) and after using it, it turned my hair dark like almost black i am very upset, ive used this ion brand before and never had issues, now i am hesitant and even using it again.
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Ion Color Brilliance  Permanent Creme Hair Colors

was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.