Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
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Marisa B.
Longmont, CO
53 reviews
Beauty Junkie Expert Level 4
I've tried many different brands, but Ion is still one of my faves. I have used a rainbow of colors - lavender, teal (discontinued), Aqua, blue, purple, pink, etc. I love the colors, and they last quite some time. And...they are very reasonably priced.
Joanell Y.
105 reviews
Beauty Junkie Expert Level 4
I tried this color and it worked well I'm used to other brands colors like Paul Mitchell but this color got the job done for a fraction of the price and I love that it's accessible at sallys beauty and if u sign for their beauty club u can save even more
Leigh Anne J.
New Bern, NC
48 reviews
My hair is very long, middle of my back long. It would cost me a small fortune to have my hair done in a salon. I usually buy 2 Ion Colors a at time to do my hair. I love that I am able to mix my own colors with Ion and I can get a unique color all my own.
Alicia A.
Kaysville, UT
128 reviews
Beauty Junkie Expert Level 4
I use ION color all of the time. I don't love the cream color as much as the liquid color, but this brand is fantastic. If you prefer cream to liquid, this is totally for you. I will be sticking with the liquid. I just wish they offered all of the same colors in the liquid that they do in the cream.
Heather N.
29 reviews
I love these colors although anything with red in it takes forever to come out. I put the burgundy Brown mixed with blackest black over my natural blonde hair and touched it up every other week.
Alicia G.
W Farmington, OH
358 reviews
Beauty Junkie Expert Level 5
Love these hair dyes!! I've tried their lavender and one of their blue shades. The colors lasted a little while, maybe a month, before they started to fade of change color. Well worth it?
Amanda M.
Pickens, SC
54 reviews
Beauty Junkie Expert Level 1
Awesome ready to use dye. Lots of colors to choose from. I got the garnet shade about three weeks ago and it's just about all faded. Nice to use if you want a change or try a color before fully committing. With that being said it does fade quickly.
Destiny V.
San Jose, CA
50 reviews
I used Ion Color Brilliance to dye my hair black and my goodness, it lasted forever! The formula is also very moisturizing and left my hair incredibly shiny. The color was very rich and took SO long to get out (which can be a very good thing). This is by far the best at home color I have ever used
Salena S.
Perry, MI
12 reviews
This is the only hair dye I use. The color comes out perfect every time. I just dyed my hair using 5rv richest reds and the color is amazing! The price is very cheap considering the great results you'll have. I usually get mine at Sally's Beauty Supply.
Ruth H.
302 reviews
Beauty Junkie Expert Level 5
My sister have used thins because she colored her hair and it really helped her hair to be silky and smooth. But for me it's not a need for your everyday hair so I kinda ditch that lol.
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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