Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 502 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,326)
Q&A (147)
Media (176)
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Stephany H.
South Gate, CA
120 reviews
Beauty Junkie Expert Level 4
I LOVE ION COLOR BRILLIANCE!! The con is that for me it fades out quickly but the application is simple. Just like any other and the colors are gorgeous! I always get compliments. Its amazing.
Amber R.
Winchester, VA
84 reviews
Beauty Junkie Expert Level 3
Literally my favorite hair color on the market, I mix it with developers myself so I always have enough for my super thick long hair, and it actually smells pretty good for heavy duty hair dye
Donna P.
Ortonville, MI
1 review
The Ion hair colors are easy to use and leave my hair soft and shiny. I use them to cover gray hair ( I've had since I was 12! ). I've also used them to lighten my daughter's hair from a mousy brown to a beautiful blonde, and another daughter a dark shade of purple at the nape of her neck so it peaks through.
Sara B.
Flint, MI
55 reviews
Ion Color Brilliance has some great colors! The creme consistency is also great, it doesn't cause the dripping like a lot of other hair colors do. The smell is actually not too. The High-Lift collection is great for none-natural blondes, trying to get a very high platinum blonde color.

Definitely worth a try.
Brooks V.
Fort Worth, TX
38 reviews
Beauty Junkie Expert Level 5
I've used several of the bright shades and have never been disappointed. Sky Blue, Fuschia, Violet, and Magenta are all amazingly vibrant and long lasting. They're a bit thick, but I add a bit of developer to them to make them easier to apply. I definitely recommend them!
Kaleigh B.
Greenville, MI
14 reviews
Okay, finally did the lavender hair. Thanks to Ion, no bleach required, no toner, no nothing. Slap it on and it stays in. Not to mention the beautiful, lasting color. It did no damage, and I'm super impressed with this line. I will definitely continue to use it.
Monica B.
10 reviews
I have used this one time. It worked well for me. I loved the color pay off it gave. The color did fade a little faster then I had hoped for but it was really cheap and inexpensive that if I ever wanted to dye my hair I would differently buy this brand again.
Lori B.
Phoenix, AZ
475 reviews
Beauty Junkie Expert Level 5
Ion is one of the best hair colors out there. True to shade unless going w/ the double pigment browns. Love getting them from Sally's. They also make great hair care products that I love as well.
Shaye S.
Houston, TX
176 reviews
Beauty Junkie Expert Level 5
This brand of hair color always lasts so long and the color stays vibrant. I used the burgundy color from the red line and I have gotten so many compliments on it. It has lasted MUCH longer and more pigmented than any of the Clairol or Loreal professional dyes.
Ashley R.
1 review
I tend to color less frequently with Ion Color Brilliance. I dye my hair red and with this brand, I don't have to deposit color as often, plus the colors are amazing. I prefer it over any other hair color on the market.
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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