Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
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Rachel K.
Decatur, GA
115 reviews
Beauty Junkie Expert Level 4
Really great for the price and convenience. Ive used these time and time again from pastels to the darkest blue blacks. Way better quality than box dye, so if you're going to do it at home, get these!
Georgina S.
Fresno, CA
35 reviews
Beauty Junkie Expert Level 2
This dye is great , when I started coloring my hair and stopped using store bough box. This one did the best on my hair. The color was the one I had been looking for and it stays long enough. Their range of reds are very good. Affordable enough for a 21yr old with apart time job.
Margie S.
Wilmot, NH
54 reviews
I am currently using the Aqua, Fuchsia, and Magenta. So far, I have seen the best results with the blue. The other colors seem to stick fine, I am still just observing those. These have a great price, and seem to live up to a simple task of just taking color and doing well.
Samantha R.
Kent, OH
19 reviews
I bought the pink, purple, and turquoise hair color from Ion. They were very easy to use but if it is your first time, ask the salesperson what type of developer. My bright neons lasted for longer than any other brand of haircolor out there. In fact, 4 months later and I can still see the turquoise. Very good quality stuff.
Jerwin C.
Las Vegas, NV
52 reviews
Beauty Junkie Expert Level 2
I have purchased these products at my local Sally’s Beauty Supply store. Unlike box dyes that include everything you need, you will have to buy a developer that suits your hair (10, 20, 30 & 40). They are thick in consistency but manageable and are very much affordable.
Lidia A.
Hialeah, FL
46 reviews
Beauty Junkie Expert Level 4
This hair color does not fade as quick as all other ones. I literally dye my hair every month and have tried all brands. I have been using the light intense red and it lasts long enough without it turning orangy. I will be switching my color up soon but staying with this brand/
Debra W.
Brown Deer, WI
5 reviews
His dye is good but I found the biggest issue is it isn't very gray resistant. While my color looked great, my gray was not always covered well. So if gray is not your issue, this color is perfect.
Stormi N.
49 reviews
Beauty Junkie Expert Level 1
Ion has great hair dye products and I personally think the dye smells nice. The only downside is that if you have thick or long hair then you're going to need multiple bottles of this product. The product isn't the cheapest so it makes it kind of frustrating. The color is vibrant and doesn't cause terrible damage to your hair.
Sara H.
Science Hill, KY
266 reviews
Beauty Junkie Expert Level 4
I use this every time I dye my hair. I always keep a fairly large part of my hair bleached so that I can free to change the color of that section to whatever color I feel like at the time and I always use this hair dye and especially now that they offer blues, pinks and purples.
Melissa H.
Blaine, Mn
17 reviews
I love this product easy to use for both normal hair colors and for the crazy colors.I have been using this color for about 3 months now and my hair has never been softer even after bleaching it. color lasts a long time as long as your care for it using color safe products. I use the Ion color Brilliance shampoo as well
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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