Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

see more...

Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,328)
Q&A (147)
Media (176)
Leave a Review
Kaitlin M.
Goodyear, Az
129 reviews
I got the magenta color. It is a very bright pink. It was so beautiful, but the lasting power sucked.. I would only wash my hair once a week, and would have to re dye my hair once a month. It absolutely killed my hair..
Mariángel F.
Orlando, FL
40 reviews
Beauty Junkie Expert Level 2
As someone who has used a big variety of hair dyes (from drugstore to imported ones) I consider this little thing a pure miracle. It's incredible that a product so inexpensive that I can find everywhere brings me such a good, long-lasting color.
Brianne D.
Montgomery, MI
28 reviews
As a cosmetologist I will say that this is definitely my go to color line whenever I am in a pinch and need something now! This is available to me at my local Sally Beauty Supply. I must say that I love the consistency, and it smells good too! I think the ion developer smells like candy. Great,even color. Good amount of lift to the hair. It leaves a good shine to the hair as well.
Alissa W.
Fullerton, NE
232 reviews
Beauty Junkie Expert Level 5
I am a regular hair color user and I always find myself going back to this brand, it has amazing color selection and the color payoff is insane! I use it on myself, my fiancé, and any friends that want to try new things
Thu V.
50 reviews
Beauty Junkie Expert Level 3
This is the hair dye I always purchased whenever I need to buy hair dye. This products works great and it also last long on my hair too. This cream hair dye seems to works better than the liquid or the mousse hair dye from other brands. I would recommend this.
Amber H.
Carmichael, CA
51 reviews
Beauty Junkie Expert Level 2
I love ion colors they always turn out vibrant and they still look healthy. The bright red lasts forever especially if you get the red intensifier and use color protectant shampoo. I was extremely satisfied if I ever do my hair fire truck red again I'm definitely using ion. It's my go to hair color
Sofia L.
Reedley, CA
42 reviews
Beauty Junkie Expert Level 2
Not the best color. it faded easily within a few weeks and didn't pull the color we were shooting for. it's a good price but I wish the quality was better. now I know why beauty supply retailers require a license to purchase Better name brand products. I'll be sticking to professional colors from now on.
Sasha M.
Deltona, FL
104 reviews
Beauty Junkie Expert Level 5
The pigment on these is outstanding. I dyed my hair red a few months ago and this product gave me such a bright red color that everyone noticed. So much more than wella or other brands that I have used. I love their line
cx s.
161 reviews
Beauty Junkie Expert Level 4
These are the only hair dyes I have used from Sally Beauty supply. This brand has amazing colors and makes your hair turn out the color you actually expect it would. Very affordable. I love their darker colors especially!
Artemis L.
Odessa, FL
79 reviews
Beauty Junkie Expert Level 4
One of the best hair dyes I've ever used! I picked up the Sky Blue and Azure at Sally's. The color came out soooo beautiful and I even loved the color when it faded. The dye didn't bleed through at all, which I was really stoked about. My hair felt really soft after application and my curls didn't get messed up. La la loveee it
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Ion Color Brilliance  Permanent Creme Hair Colors

was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.