Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 502 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,326)
Q&A (147)
Media (176)
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Tina D.
293 reviews
Beauty Junkie Expert Level 4
I love this product and it is all I use on my hair when I color it it is very effective and I would recommend it to anyone that is thinking about coloring their hair.I bought it at Sally's Beauty Supply. Yes I would recommend it
Judia L.
Brooklyn, NY
53 reviews
Beauty Junkie Expert Level 1
One of the best hair dye products I've used. I have medium hair that goes a little past my shoulders and I use about two tubes of this.
The color does really last and doesn't damage your hair as bad as store bough hair dye. I usually get the darker hair colors.
Holly U.
78 reviews
Ion Colors work so well and easily cover gray hair. They are less damaging to the hair shaft than many box colors, and are very cost effective as I can get more than one use from them. Great selection of colors make them fun
Jessica S.
100 reviews
Beauty Junkie Expert Level 3
When I dye my hair or add highlights this is the brand I use. It works well, colors look bright and vibrant and usually lasts a few weeks. The more you wash your hair the worse it looks so for me it doesn't last long for me
Taylor G.
Winston Salem , NC
244 reviews
Beauty Junkie Expert Level 4
These are great quality for an affordable hair hair. I found the colors where vibrant and semi long lasting. I picked up min from Sally's. My hair at the time was very dark but after bleaching it took very well. In over satisfied
Katie G.
Brooklyn Ctr, MN
17 reviews
Great lasting color. Smell is not too strong for in home coloring. I've used a couple different shades and loved them all!! Nice product and doesn't dry out your hair or leave it feeling "over processed". Highly recommended!
Melisa P.
Coppell , TX
51 reviews
Beauty Junkie Expert Level 3
It applies the color evenly and i feel it doesn't damage my hair as much as other brands. I have been using this brand for my many different hair color choices and it has never failed me. Also it doesn't have a strong smell.
Stephanie H.
201 reviews
I use a 3n and this is the only color that actually lasts and leaves me with a shiny look and doesn't damage or dry my hair out i never have bleeding in the shower i love this and the developer and sallys always what i need
Victoria W.
Port Huron, MI
145 reviews
Beauty Junkie Expert Level 4
I had my hair bleached out twice and the dye would not take, every time the color looked like pastels even though the boxes were clearly supposed to be bright. Very disappointed with the amount of money I put into the process...
Kris H.
Spring Hill, TN
65 reviews
This is what I use to color my natural hair as well as extensions! It's often on sale at Sally's but even when it's not it's not expensive! It gets the job done without damaging your hair! It's the only color system I use!
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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