Ion Color Brilliance Permanent Creme Hair Colors

BY ION #1 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

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Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,327)
Q&A (147)
Media (176)
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Alba R.
Panorama City, CA
218 reviews
Beauty Junkie Expert Level 3
Got this in the shade of red and I found them at Sally's beauty supply stores. I used two boxes to go red just because I wanted a really strong red and it's not super expensive but it does give off color so be careful with towels and pillows
Yadaris M.
Bethlehem, PA
539 reviews
Beauty Junkie Expert Level 5
This product have great pigmentation. Great range of color. I buy mine in Sally's Beauty. Nice scent I color every 8 weeks but is not hard for my type of hair and I prefer over other brands because they smell great and for its pigmentation.
Jeana H.
116 reviews
Beauty Junkie Expert Level 3
Have been on a grey kick... I get my hair Professionally done… When I need to keep it between appointments I mix I a with hair conditioner and make an hair mask to keep the color. The price is good, I'll continue to buy for color up keep.
Randelyn M.
18 reviews
Beauty Junkie Expert Level 3
These are very good for adding color it doesn't dry your hair you can add conditioner to make it not as bright and helps conditions your hair, there is a lot of pigment and there is a lot of product depending on how much hair you have.
Brittany N.
55 reviews
Love this hair color so much! I got dark chocolate brown and when I colored my hair it made my hair feel so healthy and strong. It even had some red undertones in it that I didn't know about! Loved this and would definitely repurchase.
Adrienne M.
1 review
I have always had great luck with Ion Color Brilliance. Other colors fade fast for me, but Ion went on brilliantly and stayed gorgeous for a lot longer than any other brand I've used. The biggest problem beyond longevity that I usually have is "red roots." With other brands, no matter what color I use my roots come out Ronald McDonald red. I don't have this problem when I use Ion.
Lindsay L.
32 reviews
I used about three of these Lavenders within three weeks of my initial dye. My hair was prelightened, almost white. The lavender was glorious at first, but quickly faded to a dull grey-silver. I was thrilled with the initial turn-out but disappointed with the overall product. For thick hair, you'll need more than one tube for sure.
Coleen K.
Clarksburg , WV
413 reviews
This is the only brand I will use when it comes to coloring my hair. It's affordable, easy to use, true to the color shown, affordable, and salon quality with a selection of hair color to choose from. It lasts the longest out of the other brands I have tried, and it's my go-to for hair color. I wouldn't change to any other brand!
Olga A.
Philadelphia, PA
312 reviews
Beauty Junkie Expert Level 4
I used the deep red one, but found that my hair did not take the color well. Also, what did grab, washed out very fast. I am not sure what the problem was, because my hair grabbed other brands well. I would not use ion for hair color again.
Kirstin R.
Ames, IA
34 reviews
I dye my hair regularly and this is a great professional, permanent hair dye. Although you do have to buy the right developer to go with it, it doesn't damage your hair as much as the box kits from drugstores. Buy their ion repair solutions packets of hair conditioner to replace the ions in your hair after you use the dye to decrease damage done to your hair and keep it healthy.
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

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