Ion Color Brilliance Permanent Creme Hair Colors

BY ION #2 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars69%
  • 4 Stars20%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star3%


The Ion Color Brilliance Permanent Creme Hair Color palette consists of 47 rich, luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.

see more...

Top Questions See all 506 Q&A

  • I've heard that these work amazing is that true?5 Answers
  • What is your choice of color when coloring hair with Ion?15 Answers
  • How does this compare to the new L'oreL Colorista collect...1 Answers
Ion Color Brilliance  Permanent Creme Hair Colors
Ion Color Brilliance Permanent Creme Hair Colors
Reviews (1,329)
Q&A (147)
Media (176)
Leave a Review
Kelly t.
342 reviews
Beauty Junkie Expert Level 4
Tried this the first time I died my hair and never needed to try another brand. Didn't dry my hair out and it actually made it a lot shinier. I use the color 6rv over my natural red hair and it looks so good I always get compliments. The regrowth on me doesn't look half bad so I can be lazy in between coloring.
Kelly G.
Fullerton, CA
128 reviews
Beauty Junkie Expert Level 3
I dyed my hair with Ion permanent creme color in darkest brown for years. My hair would always look so shiny and feel so healthy after dying and the color doesn't fade. I convinced my mom to try and it covered all her gray without a problem. She regularly complains that her hair turns reddish no matter what color she chooses but she didn't have that problem with Ion. Will definitely continue to use this brand.
Marisela A.
Cypress, TX
310 reviews
Beauty Junkie Expert Level 3
I have been using this hair color ever since Wella got rid of the color I have been using since I was like 13 and I love it more than Wella. I use the color 5rv or 6rv depending on how light I want it. This and the loreal hi color are the only reds that I will use from a regular store. They last so long and my hair doesn't feel damaged. I love ION
Shelby W.
53 reviews
The best hair colors you can buy for a GREAT price! Colors last awhile and the pigment is lovely. I personally have also tried most temporary colors and the neon ones didn't seem to work at all compared to others (red, blood orange, blue, etc). Overall, this was my go-to brand for over a year!
LaLa D.
133 reviews
Beauty Junkie Expert Level 4
Ion color Brillance low or no ammonia formulas are gentle for natural hair and extensions. The tones are true to color, gentle and vibrant. Easy to use, lifts well with 20 and 30 volume developers. The natural, neutral and natural warm tones are great on any skin tone and looks very natural.
Wendy T.
Los Angeles , CA
30 reviews
I've only usef bright colors like purple and pink and I really like the tones. Easy to use and the colors look great. The color doesn't last much but that's pretty much the story for other products when it comes to colorful tones. They are super high maintenance but they are so much fun!
LaLa N.
Morgan Hill, CA
253 reviews
Beauty Junkie Expert Level 5
My hair right now is a bright Raspberry Red and has been for about a year. I have switched back and forth between a few different brands but at the end of the day this is the dye that has done the best in lasting. Granted I do a bleach wash first, dye it once a month, use cold water when I wash, and mix the color in with my conditioner to keep it from fading. I do a lot to keep my hair bright because ANY bright colored dye will fade without the up keep, this one happens to last longer.
Barbara S.
115 reviews
Beauty Junkie Expert Level 3
I love this product! I've used it many times to dye my hair. I have used the black one and the red one in the past. I really liked the results! My hair was shinny and soft and I continue to purchase this brand for hair color. Also, it was very affordable. I would definitely recommend Ion Color Brilliance!
Danielle V.
Lynchburg, VA
66 reviews
Beauty Junkie Expert Level 2
Once upon a time, I bleached my hair so that I could add lilac and lavender. So much fun! The Ion colors have great tones, even as they fade with time. Definitely something I enjoyed last summer and hope to do in the future again. Also, the damage to my hair was no greater than salon dye.
Sara S.
Naples, FL
141 reviews
I stopped using store bought boxed color several years ago and started shopping at Sally for dye and developer. I have tried Wella and Color Ion and prefer the Ion brand. The colors are rich and last. I find the liquid vs. cream lasts even longer. The color selection is great and I enjoy being able to make a custom mix without much fuss. Have gotten compliments on my hair color and I always say its Ion. :)
Amanda S.
Utica, MI
14 reviews
I've always wanted to try the bright Fun colors from this brand and I was wondering how quick it fades?
Carolyn H.
Charleston , WV
104 reviews
What is your choice of color when coloring hair with Ion?
Sarah S.
Wantagh, NY
329 reviews
Beauty Junkie Expert Level 4
How long until the red starts to fade? The red dye I usually use starts fading after a week.
Amanda R.
Woodstock, GA
132 reviews
Beauty Junkie Expert Level 4
Is this product easy to use? I've never dyed at home, but would like to try it. I'm a natural light brown/dirty blonde and get blonde high-lights. Thanks!
Isabel R.
Sn Bernrdno, CA
122 reviews
I Have Always wanted to dye my hair a different color such as red blue and we'll all the colors but I have not found one that will stay on my hair I heard these are good brands and they stay is it true?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Ion Color Brilliance  Permanent Creme Hair Colors

was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.