Ion

Ion Color Brilliance Permanent Creme Hair Colors

4.5 / 5
4.50 / 5 star rating
2627 reviews

4.5

5 star

68%

4 star

20%

3 star

6%

2 star

2%

1 star

2%

3.00 / 5 star rating
3 / 5
if you’re new into stopping drugs store box color, this is a cheap step up. it’s.. okay. there’s definitely better brands out there, but this gets the job done! it covers gray pretty well, and has a huge selection of colors. i wish the consistency was a little thinner, they can be hard to mix.
4.00 / 5 star rating
4 / 5
This is easy to use and does not dry out the hair. However, the gray coverage is just OK. The NN colors have better gray coverage than other ones. It is pretty and doesn't get too brassy
5.00 / 5 star rating
5 / 5
dye never sticks to my hair and this dye makes my hair black black. girl doesnt fade super fast or fade to a weird color, my #1 go to dye/ hair brand ever
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