My scalp never got irritated or itched with this product! The lightening process was super simple and it pulled out the old color on my ends nicely. I was able to lighten my dark brown hair to the color of a banana peel in one sitting before applying color.
This product saved my life. I bought some drugstore bleach on a whim and ended up with orange hair. I applied this product as secondary bleach with a 20 volume developer, although I let it sit the max time 50 minutes it definitely did the trick and not too harsh on the hair and a great step for me before toning. Ion Color Brilliance Ammonia Free Lightener
I've tried many different bleaches on my hair and this was the best. The formula is blue which helps cancel out brassy tones and with ion lightener lightens well and evenly. I also felt this as a very comfortable bleach; it didn't burn or sting. It also didn't smell like much! Overall, the bleach i would recommend to anyone wanting to bleach their hair. Would also recommend using ion scalp sensitive lightener developer.
When bleaching my hair I like using these because it also conditions your hair at the time time so that it’s not so dead and after washing your hair, it’s pretty soft but when dry it’s it’s a little rough.