Ion

ion Color Brilliance Ammonia Free Lightener

4.52 / 5
4.52 / 5 star rating
398 reviews

4.5

5 star

66%

4 star

23%

3 star

7%

2 star

1%

1 star

1%

5.00 / 5 star rating
5 / 5
Let me just say I’ve been using this for years! I buy this every couple of months from Sally’s when it’s time to touch up my roots! I learned a trick from a hairstylist that you take this bleach, mix it with Ion 40 developer and do half shampoo with it and it turns your hair into a nice golden blonde! I’ve been doing this trick for years and I get consistent compliments on my “Golden Blonde Hair!”
5.00 / 5 star rating
5 / 5
I love this brand of hair bleach. I haven't found another that works as well as this one from Ion. If you put the right amounts when your mixing, then your good. But follow the directions and it's easy-peesy. Sectioning the hair prior is easier then not.
5.00 / 5 star rating
5 / 5
I only use ion lightener for highlights, the color comes out beautifully. I have never had an issue with yellowing or breakage, my other favorite go to from ion.. I keep this on hand at all times, I do not buy anything else.
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