I have tried ALL of the shades in the gemstones line as well as most of the shades from their ‘brights’ collection as well. I have been home-dying for years on both myself and on multiple other people, and I always reach for Ion Color Brilliance. It’s at a low price point, yet it is far more forgiving than Manic Panic or any other box dye. With even the most blasé application, you will get a rich, even tone. Some dyes (like Manic Panic) require you to be a perfect white blonde to pick-up color, but with Ion I need to less severely bleach out all of my brassy tones because the color will hold either way. Great product.