The vibrancy and pigment of all the ion colors is just awesome. I always play around with different shades and wow wow. Never let down! Reds are just the best!

Ion has been my number one color choice brand. I have used it for 11 years now . Over all my hair is healthy . I do have some breakage, but that s mostly from the first 5-6 years or me coloring my hair ALL over EVERY-TIME like an idiot and every 3-5 weeks. Now that I have changed it I see my hair coming back to life .. I also pair it with a protein filler to help with a more even result.