I absolutely love this color!!! The formula leaves your hair nice and soft, all while havinga low odor. The only complaint is that I wish this color was available in the liquid version. I will continue buying this though.

Have been using this color for the longest time and i love it. i love that it looks dark brown in regular/dark lighting and looks a nice red tone in the sun. i used two boxes because of the thickness and length of my hair. i will continue to buy this product ! here is a before picture and an after video

Beautiful colour!! I experienced very minimal fading and the bleeding wasn’t any worse than I’ve found with other brands. I was able to later bleach this colour out and go bleach blond, but I don’t recommend it because it’s damaging. If you’re using developer correctly and mixing the ratio right you shouldn’t have any problems with the dye not taking to your hair, if it fades very fast your hair is likely high porosity from a lot of damage like mine, and that isn’t the fault of the product. (In my photo I have red highlights which are not this dye, it’s lunar tide’s cranbaby)