I’ve always used this brand I love it! Got this color to try and it’s beautiful! Black violet for the win!

This color is long lasting and leaves my hair still feeling soft after color. The color is very much as expected and you can’t beat the price.

I tried this on my friend because she wanted a color that was dark but not black. She had a burgundy color before so it turned out more berry than violet. It does leave hair with a nice shine and nice even color. The darkness faded pretty quickly after 2 weeks or so with showering daily.