This sheer, hydrating lip color delivers optimal wear and lustrous shine. The soft, creamy shades impart an ultra glossy finish and feel as comfortable as lip balm with treatment ingredients for a plumped up, polished pout. Infused with PCA and a vegetal derived amino acids, the fragrance, talc and paraben-free formula inhibits the weakening of collagen fibers to prevent wrinkles and smooth and moisturize the lips. May 2014: Sonia Kashuk for Target Shine Luxe Sheer Lip Colour won an "Insider's Choice Beauty Award" from Cosmetic Executive Women Color: Multi-Colored. Age Group: Adult.