Get the look that you want without silicones, plasticisers or chemical resins. Our hair care is cruelty- free to hair, health and the planet. What s in it for me? Define curls, defrizz and straighten hair. Flexible-hold pomade adds shine and definition while repelling moisture and humidity. Smoothes frizz and flyaways, creates texture. Moisturizing formula with tropical butters / oils add incredible gloss. Helps twist natural, highly-textured hair and manage locks. Protects against heat styling.