I've used this ammonia free permanent color when I was pregnant because it was the only thing I could use on my hair to get rid of the red. It was the only thing recommended by my obgyn and I was surprised on how well it worked I would definitely recommend this to anyone.
This is a nice product, but I think it works better on hair that is really coarse. I didn't notice a difference adding this to my typical color, but I have friends who say it's the best. It also does smell better.
I actually bought this one for my daughter. Her hair is so thick and beautiful and this was very gentle and looks amazing when completed. Color variety is amazing as well. We got it at Sally's and love the support we got