I find this on clearance frequently at big box pet food stores, and usually buy it at a discount. The cans are huge and very affordable for the price I get them at. My cat isn't a picky eater, and seems to have no problems with the taste. The ingredients look good, and I appreciate that I can get several hefty servings for the price. I also like that it's more of a cake and less of a gravy-based - I just add a little water to increase the moisture.