To begin with, the mask itself is nothing extraordinary. It gets the job done sufficiently and doesn’t bother my sensitive skin. So if you’re looking for a product that will reduce blackheads but doesn’t feel completely stripping, this product will do you justice. Despite its simple effects, there are still some noteworthy characteristics of this product that I’d like to commend. First off, I am in love with the product’s packaging. Similar to a shaving cream, Innisfree’s clay mask comes in a pressurized tube. I like this packaging in contrast to the standard jar, because it’s more sanitary; however, it can be difficult to squeeze out smaller amounts of product since the nozzle releases the clay at a very quick pace. Considering this, I’m not sure if the increased sanitation is enough to encourage someone to purchase the pressurized version ($29/100ml) rather than the regular version ($14/100ml), especially considering that one could opt to use a spatula to reduce contamination. On another note, I really like the consistency of this mask. I find that most clay masks are dense and can be a pain to evenly spread, so I like that this mask is light, easy to spread, and soufflé-like. All in all, I think the product packaging and texture are innovative twists on a classic product.