Impecca KBB78WE West Elm Bluetooth Bamboo Keyboard
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They've created a pleasing in-store experience with good customer service and a generous return policy.
They have aesthetically pleasing products that look good in photographs.
They've served a certain segment of the market well, primarily young urban females who value West Elm's unique blend of rustic and modern design.
They've created a perception of being high-end even when the furniture is really not. (West Elm might just be the Grey Goose of furnitur