Intensely moisturizes medium to thick texture hair. Compare to ingredients in Pantene Pro-V (This product is not manufactured or distributed by Procter & Gamble, distributor of Pantene Pro-V). Moisturized, not dry shampoo. A vitamin enriched formula that: helps seal cuticles, moisturize and repair utilizing a nourishing complex of ingredients; helps damaged hair feel softer and look healthier; is gentle enough to use on permed or color-treated hair. This product responds to your hair's structure to help bring out its natural beauty. Made in USA.