Smoothing complex helps loosen & unwind curly texture hair. Compare to ingredients in Pantene Pro-V (This product is not manufactured or distributed by Procter & Gamble, owner of the registered trademark Pantene Pro-V). Straighter, not curly conditioner. A vitamin enriched formula that: is uniquely formulated complex of smoothing ingredients help loosen and unwind curls; helps curly hair begin to smooth and align being prepared for straightening; is gentle enough to use on color-treated hair. This product responds to your hair's structure to help bring out its natural beauty. Made in USA.