For shiny, healthy looking hair. Compare to ingredients in Pantene Pro-V (This product is not manufactured or distributed by Procter & Gamble, owner of the registered trademark Pantene Pro-V). Everyday Moisture Conditioner. A vitamin enriched formula that: helps to make hair shiny, feeling soft and healthy-looking from root to tip; moisturizes and leaves hair manageable; helps to prevent damage and split ends; a formula gentle enough to use on permed or color-treated hair. This product responds to your hair's structure to help bring out its natural beauty. Made in USA.