Helps protect color & restore natural brilliance and shine. Compare to ingredients in Pantene Pro-V (This product is not manufactured or distributed by Procter & Gamble, owner of the registered trademark Pantene Pro-V). Color care & shine conditioner. A vitamin enriched formula that: helps maintain natural light reflective structure that dulls over time; has micro-polisher and smoother complex to help refine & repair hair's outer layer; is gentle enough to use on permed or color-treated hair. This product responds to your hair's structure to help bring out its natural beauty. Made in USA.