A shampoo that brightens blonde, violet, pale pink, lavender, white, or gray tones. Use Instafamous daily to get the silky, workable lengths that get you noticed. Naturally derived pigments work to brighten and counter brassiness while delivering intense shine, softness, and rich dimension. It contains coconut acid, an ultra-gentle cleanser perfect for fine or color treated hair, and naturally derived pigments that work to brighten and counter brassiness. It is formulated Without: - Parabens- Sulfates This product contains the IGK Los Angeles scent: a refreshingly bright arrangement of bergamont, lemon zest, mimosa, heliotrope, and black amber. Formulated without mineral oil, petroleum, and gluten, it is vegan and cruelty-free.