Very easy to apply since you don't need to use your fingers. Easy and small so you can carry in your purse but you get your money's worth. Only complaint is it can make your skin sensitive. After applying to my lower back taking a shower even 8 hours later stung a little. But it does last a long time which is a plus for me.

Since it is really expensive with long wait times to go to the hospital if it was an non-emergency treatment, icy hot brand was a well-known friend to our family since muscle pains could be solved with this product. After using them for a long time, this product does work wonders for muscle pain, but if that pain originates from a fractured bone, this product is not it. So if you try this product and it doesn't work and the pain gets worse, please go to the doctor to get it checked out. So what makes this so effective? I think that has to do with some powerful ingredients that are in this product that gets absorbed by your body and into your bloodstream, so take it with a grain of salt since those ingredients might cause permanent damage in the long-term.

For starters it is easy to use (just open and roll!) and as marketed it doesn’t leave a mess. Personally I don’t get that much relief from it but it does last for several hours. For minor muscle aches it helps but I don’t wouldn’t describe as a replacement for other pain relief. It’s a nice to have not a necessity in my view