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I Can't Believe It's Not Butter! Original 45% Vegetable Oil Spread
3 varieties available

I Can't Believe It's Not Butter! Original 45% Vegetable Oil Spread

BY I CAN'T BELIEVE IT'S NOT BUTTER #14 in Butter & Margarine

4.2 out of 5 stars
  • 5 Stars62%
  • 4 Stars22%
  • 3 Stars2%
  • 2 Stars4%
  • 1 Star9%
4.24 / 5 based on 45 Reviews

Product Description

You couldn’t believe the rich and creamy taste then, you can’t believe it now. And since it’s made with real, simple ingredients it’s more unbelievable than ever.

- No hydrogenated or partially hydrogenated oils

- 70% less saturated fat than butter

- 40% fewer calories than butter

- Gluten free- No cholesterol per serving

- Good source of Omega-3 ALA

Ingredients:
Purified Water, Soybean Oil, Palm Kernel and Palm Oil, Palm Kernel Oil, Palm Oil, Salt, Lecithin (Soy), Natural Flavors, Vinegar, Vitamin A Palmitate, Beta Carotene (Color)

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Top Questions See all 6 Q&A

I Can't Believe It's Not Butter! Original 45% Vegetable Oil Spread
I Can't Believe It's Not Butter! Original 45% Vegetable Oil Spread
Reviews (45)
Q&A (3)
Media (6)
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REVIEWS
Erica C.
Athens
118 reviews
Foodie Expert Level 1
Review for: 15 OZ more...
Such a great value for butter! I use butter in most things I cook so I have to take advantage of good deals. This butter is great because there is zero trans fat and since it’s not technically butter, it has 70% less saturated fat than real butter. Makes food taste great and I couldn’t ask for more!
Norhan A.
126 reviews
Foodie Expert Level 1
Review for: Other more...
I used to use real butter for making my food , but recently I decided to try this product to make my food more healthy, it taste good little bit salty and fluffy, but I can’t feel the butter taste in my food so i am disappointed, it is not expensive comparing to other products you can get it from walmart.
Kaitlyn P.
Middletown, CT
125 reviews
I have and always be a huge fan of "I can't believe it's not butter". It has a sweet taste that taste almost the same as actual butter! It's not expensive and goes great on anything!
Sarah P.
Punta Gorda, FL
75 reviews
Review for: 15 OZ more...
Color me impressed! I was extremely out of my comfort zone trying this product. I am a rather strict Brummell & Brown fan, and hardly ever sway from my tried & true brand. I think what piqued my interest was the olive oil option for I Can't Believe It's Not Butter. I love olive oil, and the opportunity to review an olive oil, butter spread sounded intriguing. So, I hit the "accept" button.
When my Smiley360 kit came in the mail I was hesitant--- had I made a hasty decision?!? I opened the envelope, and pulled out a coupon for a free, full-size I Can't Believe It's Not Butter product of my choice. I recollected my intrigue in the olive oil butter spread, and put the coupon in my purse. I'm not going to lie, it took me a few days to "get around to" purchasing the product.

When I finally got home with my contra ban, I felt guilty as hell. But, the olive oil--- oh the wonderful olive oil--- gets me every time! I made garlic bread to serve with dinner that night, and used my new butter spread as the base for my garlic. It was pretty dang good! Ok--- a fluke, surely.

The next morning, I made toast and eggs for the kids. I spread a decent amount of my new spread on the toast-------- the kids loved it! I was super impressed, my kids are picky eaters!!! Just so you know (and I'll spare the details), I did try this wonderful olive oil - butter spread on a few more items before forming my opinion.
Chrissy P.
Indiana, PA
532 reviews
Foodie Expert Level 5
I absolutely love this spread. It works so well with cooking and every day usage and it is very healthy on top of that! This is something I use EVERY single day. It is available at almost any grocery retailer and is very well priced!
Amber S.
Broadway, NC
49 reviews
Foodie Expert Level 2
I can totally believe it's not butter... This stuff is fine if you just want the added creaminess and you're mixing it into food, but it is definitely not a substitute for the taste of butter on corn or biscuits... it just isn't.
Lisa S.
Rochester, MN
1207 reviews
I really love this butter spread it tastes so good and we use it everyday on toast, to bake with and on almost everything! I Can't Believe It's Not Butter! Original 45% Vegetable Oil Spread is a good butter substitute!
Jessica R.
Akron , OH
470 reviews
Foodie Expert Level 4
I received this free to try and, I am so pleased. My cooking and baking tastes just as good if not better. Healthier choices for my family and I. Since receiving my free sample I have purchased 2tubs. I'm a believer now!
Katherine S.
Alexandria, VA
101 reviews
While I don't understand why anyone would not want to eat the real stuff, I do like I Can't Believe it's not Butter. My parents have used this forever. Once you go butter, you never go back!
Melissa E.
104 reviews
Foodie Expert Level 2
NO! Just no. I have grown up on butter my whole life. I can believe it's NOT butter. Does not even taste the same. (Same with the garlic style one!!) Both just horrible!
Grisleidy O.
Yonkers , NY
207 reviews
Foodie Expert Level 3
What's the difference in this butter and the difference in country crock butter?
Erin W.
Paragould, AR
44 reviews
Am I the only one that doesn't really like the taste, compared to real butter?
danila f.
Philadelphia, PA
136 reviews
Foodie Expert Level 3
Is this butter really good? Is it good for health or not?

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