This is vegan and cruelty-free. The first time I used it I had such a burning sensation all over my face, probably because my face had been peeling a few days before, but I couldn't stand it and washed it off. I could use another foundation that day without any problems, so it was weird. I wouldn't recommend this for sensitive skin. The color shade matched perfectly with my skin though, and the coverage was medium but buildable. Pores were not covered well though.