Ohhhh how I love this lipcolor. Let's just get the obvious, the packaging, out of the way first. Gold, heavy, elegant with an edge. Women who have not an inkling of hand to hand skills or know what it means to rack a slide, will suddenly feel like a bona fide badass when they whip out this stiletto/shiv/tactical pen shaped applicator. This is not cheap, gold painted plastic...it has heft, it's the real deal. And what is inside is every bit worth the extraordinary presentation. Not a dead-flat matte finish, but not quite a dewy satin either. The color payoff is lovely and very long lasting, even through dining and drinking. I chose "One Time" which is a deeper rose that is light, pretty and modest with one light swipe, but transforms to full on, hot, pouty, French girl rose with more deliberate application (which is very easy given the slim stick - excellent for the Cupid's bow). And I adore the ability to switch out colors in the applicator with available refills. The only reason I gave this 5-star product four stars instead is the price, which may be very off putting to some. The actual lipstick amount is pretty paltry, and given the price tag, it is some of the most expensive lipstick per ounce on the market. (But did I mention how preeeettttyy it is?) Also, the shade descriptions on the site are not very accurate and this is a pain for online ordering. But if you can swatch shades in store, don't mind the initial investment in the lipstick with applicator, and love the idea of switching out shades, this is a top notch product!