Hot Tool Professional Pro-Moisture System with Tourmaline and Ceramic Nano Technologies does more than just style hairit enhances hydration and shine compared to normal thermal styling. Tourmaline: Reacts to heat by becoming charged. It attracts impurities to itself like a magnet and destroys odor like smoke, pollutants and perfumes. When heated is a natural source of negative ions and far infrared heat rays. Ceramic: Seals the hair cuticle, retains hairs natural moisture and destroys odors. It produces far infrared heat that is kinder to hair. Styles hair without damage by heating it from the inside out. Hair is shiny and healthy after use. Titanium: Provides excellent durability under high heats, lightweight strength, excellent corrosion resistance and super hard, smooth surface for snag free styling and even heat distribution.