Direct ION Technology®: The patented technology maximizes the benefits of ionic airflow by injecting a high volume of ions into the air stream and depositing them directly onto the hair. ION TECHNOLOGY® is the answer to the end of frizz and the beginning of smooth, silky manageable hair. With drying times up to 50% faster than non-ionic dryers, it s a perfect marriage of form and function. Professional Features: Newly designed and engineered motor for quiet operation and maximum airflow. Turbo 1875 watts - powerful airflow, super quiet performance. Lightweight - only 14.4 oz. Variable ion dial accommodates all hair types. Multiple speed / heat combinatio.