Who doesn't like a complimentary breakfast? It has a classy feel to it, and it's economical. I particularly like how some Holiday Inns have a free shuttle service. Also: Free high speed wireless internet connection, free local telephone calls, microwave/refrigerator, occasionally a pool, and sometimes even a 2-room fitness center. Pretty snazzy stuff, all at an affordable price.
*Disclaimer: Holiday Inn did NOT pay me to say this.