I can't pick between the two. I love the variety and the affordability of both. Forever 21 is more casual for the most part. I love the blazers at H&M. Their quality is great. I love the huge variety at Forever 21. For me it's a tie.
Now that my home state has an H&M I definitely go there as my 'go-to' for something new and trendy. But Forever 21 is good too if you aren't looking to spend a lot of money. I definitely go to both stores and have a lot of luck shopping there.
It depends. I like to get my basics from H&M because they are a better quality. They are a little bit more expensive but they last longer and fit better. Forever 21 is very hit or miss for me, but I still enjoy shopping there too.
I like H&M more. Accessories I buy at Forever 21 usually break and the clothing sizes seem inconsistent. H&M also includes European sizes on the tags, and it can be confusing at times but once you find your magic number you are set across all clothing styles.
I love both H&M and FOREVER XXI. Both are very similar in style. Oh so fashionable. I find H&M to be more expensive because of the quality of the clothes. And FOREVER XXI is a little cheaper and yet oh so fun to shop at.
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