If you want something better you will have to pay more money. For the low price, it's a pretty good tasting coffee, with a unique flavor that is consistently good. I first discovered this coffee at work and it was the only coffee the boss ever wanted. I asked him why this brand, and he said this was his favorite, and we could bring in our own coffee of different kinds if we want to, and we did. We brought in Folgers, Maxwell House, Yuban, and a few others. They were all pretty good, however this coffee is also good, and we all ended up liking this coffee better.