I don't use this product but, my step-dad and my mother do. My mom uses it because all the other woman brands she has used hasn't worked for her, however, she says this one works for her the longest, about half a day. I don't personally care for the smell of Old Spice and wouldn't want my significant other to wear it, unlike my parents. Even though my mom says this brand works for her I can smell her sometimes and have to remind her to put more on. I haven't had that problem with my step-dad she might be a special case, lol!