i got this because i loved the shampoo so much. it doesn’t feel like a traditional conditioner, so it may feel like you’re not applying enough. let me tell you: YOU’RE WRONG! my hair is shiny, perfectly hydrated, and my natural 2/b hair was frizz free. all i did was apply the same leave in conditioner i always have and it would look like a frizzy mess even after a hair mask. not with this conditioner. get it. it’s better for the environment too!