I just tried this product after waiting on it to finally go on sale where I didn't feel bad about spending too much money on a product I was unsure of. I must say I was pleasantly surprised after trying this on toast. This was quite good, and while it was a little difficult to spread, it was much easier to spread when it was a little warm. My only complaint was that it did not have as much of a hazelnut flavor as I would have hoped. This product is a little pricey, but if you want a treat and can afford it or are willing to spend a little extra for a treat, it is definitely worth a try! Can't wait to try it on fruit or a "s'more"!