I use this product regularly. No, it does not taste like it smells. It smells sweet, but, as the packaging indicates, it is unsweetened, so it is actually quite bitter. It is a great baking ingredient but not to be alone; that is, not to be used for chocolate milk or hot chocolate. One exception is with making truffles. The sweetness of the truffle is cut by the bitterness of the unsweetened cocoa to create an even balance. Bottom line,with few exceptions, this product is an ingredient not to be used alone.