Okay, so I know chocolate. Maybe better than I should -- Hershey's is my FAVORITE. I have no illusions, it's most likely because it's what I grew up on, and making the pilgrimages to Hershey, PA is something I'll never forget. But the chocolate itself is a unique blend of rich but not too much. Mouth texture and smoothness of the chocolate is different than any other brand, from anywhere in the world. Getting a variety pack like this is just the cherry on top. All those varieties, and you get to try them sitting right there in your chair!