Effectiveness : this is a NO DOUBT working like a miracle for me, my baby and my spouse. It can heal your burns, cuts, hemorrhoids, dry skin, scrapes, wounds, psoriasis, eczema and many more. I most used this for my chapped & dry lips, for my baby's diaper rashes, insect bites, cuts and qhen I overly pump and my nipples are sore that makes a cut in my skin. I use this and it will heal over night. Ingredients for this are ALL NATURAL such as: SAFFLOWER OIL, SWEET ALMOND OIL, BEESWAX, GOLDEN SEAL ROOT, MYRRH GUM, and VITAMIN E, A, & D. Very NATURAL that I can't complain about the price. This is for you all mommies, ladies & gents.