Compared to other brands, this is not as expensive. It is a great price for the product. It smells great and works great on my hair. I have dry, damaged, colored hair, and it makes it alot more manageable and healthy.
In my opinion, it is more expensive than Herbal Essences other shampoos and conditioners, but it works better for me over the others! So, it is worth buying over the other types of shampoos and conditioners they sell and it is only a dollar or two more.