Yes I do think it is! I am one to usually use the higher end and more expensive conditioners but sometimes just garb one at the super market. I was so surprised but this one. It hydrates, detangles but doesn't leave the greasy look after blowdrying!
It's worth it. My ends are crazy dry thanks to heat tools and coloring, and it helped salvage them. I used both the shampoo and conditioner, so I'm not sure if you need to use both though I'd recommend it for optimal results.