They seem to not sell this in the store anymore, and that makes me sad, because I really like this color and brand. Anyways, this color goes good with my skin tone, and looks like a natural, but different color. Coming from black, it's going to be a bit darker than what's on the box (maybe if you were coming from brown/light brown hair the color would be more vibrant), but I like it. I thought it was going to be too bold, but it's a subdued auburn color, that I would definitely wear again. This was my first experience using Color Me Vibrant and I wish they still sold it in the stores!